Introduction to Blogging

What is a 'blog'?

‘Blog’, an abbreviation of 'weblog’, describes websites that features short, informal articles called posts. These posts usually contain some combination of text, photos, videos, and other media along with links to other websites. Blogs are not just a personal hobby, they are used for business and a host of other purposes. They can focus on one narrow subject or a whole range of subjects. Some blogs allow people to leave comments about the articles and have links to related sites and a range of additional features.

Who blogs?

The people who write blogs are called bloggers. Blogs are written by people of all ages and backgrounds and from all walks of life. Whilst some bloggers write about amazing experiences or ambitious projects, the majority do not.

Without regularly updated content, there is little reason to visit a website more than once, which is why blogs are incorporated into business websites, some having a team of authors supplying content.


Why do people blog?

The majority of bloggers consider blogging a hobby. Most have one thing in common, they are writing on a subject they care deeply about. This passion allows them to write about repeatedly about the same topic, providing updates and information. The subject may be related to the bloggers own experiences or their expertise. Others blog to speak out about an issue that they care about or become more involved with the wider community. Others use it as a marketing tool for their business. With each blog, writers have unlimited space and freedom to express opinions and discuss the things they care about with others.

Another reason people blog is to earn money. People earn money from their blogs by hosting advertisements, selling products, or publishing their blog posts in the form of a book or printed articles. Businesses use blogs to encourage return visits to their website.

Why is blogging is so popular?

Blogging is popular since it is a great search engine optimization (SEO) tool. It is also a way for businesses to keep in contact with their clients and customers, offering tips and information about their area of expertise. This builds trust and rapport with new and returning clients to the site, increasing the likelihood of a sale, particularly if clients can post comments and interact with the writer. Blogs can also generate income from advertising and affiliate products.